What's Google Tag Manager?
"Google Tag Manager", as is evident from its name, is an HTML tag management system which is released by Google in October 2012. Many people have this question in mind: "Should I use Google Analytics or Google Tag Manager?". GTM (Google Tag Manager) is not replacement for Google Analytics. GTM allows you to add different tags to your site in a convenient way, including Google Analytics. For example, Google Optimize and Google Ads Conversion are the ones that stand out. Also you can use custom codes and can manage them. If you want to use other tools than Google's - such as Tidio Chat, Facebook Pixel Code etc. you can easily install with GTM. It is 2019 and do you still not use GTM? You're missing so many nice features.Read more
Email management is one of the foundations of web applications. Almost all web applications need a system that will send and (sometimes) receive emails. If you're also doing mail marketing, it can turn into a laborious job. In this case, you can write your own email service provider or you can integrate a third party providers such as SendGrid or Mailchimp.
SendGrid is the third-party e-mail service provider which is used at Stria to send emails and manage campaigns. In this post, we will discuss how Stria manages emails and campaigns through SendGrid.Read more
At the beginning of email marketing strategy, it is the matter that emails you send are opened by the users. First, emails you send need to be opened and than your message reaches to users and invites them to your site. Although this may sound a bit simple, in fact many companies can make very serious mistakes. Emails that are not well thought out create unnecessary costs and also reduce potential gains. Read more